Health and Development
Recommended by GiveWell
Fortify Health
A non-profit reducing and preventing Iron deficiency Anaemia in India
Problem
Iron deficiency Anaemia is a pervasive public health crisis in India, affecting over 52% of pregnant women and 67% of young children. Severe long-term impacts include impaired cognitive and physical development, poor reproductive outcomes, and diminished work capacity.
Solution
Fortify Health supports millers and state governments in India to fortify chakki atta with iron, folic acid and Vitamin B12, in line with standards set by FSSAI. Food fortification is recognised as one of the most cost-effective public health measures by the World Health Assembly.
How They Work
Fortify Health works directly with flour mills to set up fortification processes, providing technical assistance, quality assurance, and ongoing monitoring. They also engage state governments to integrate flour fortification into public distribution systems, ensuring the intervention reaches the most vulnerable populations at scale.
Why We Recommend
GiveWell has identified Fortify Health as a standout organisation because of the strong evidence base for flour fortification and the extremely high cost-effectiveness of the intervention. Fortify Health has demonstrated the ability to scale rapidly while maintaining quality through their mill partnership model.
Fortify Health's Impact
28,237
metric tonnes of fortified wheat flour produced each month
119
partnership agreements signed with mills across India
6.5MN
beneficiaries reached each month
Frequently Asked Questions
Food fortification involves enriching staple foods with essential micronutrients. It is cost-effective, relies on existing supply chains, and requires low or no behavioural change from consumers.
Founded in 2017, Fortify Health has partnered with more than 100 flour mills in India, fortifying 28,237 metric tonnes of flour each month, impacting ~6.5 million beneficiaries.
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