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Impactful Giving

Our approach to identifying solutions

Choosing the most impactful solution and charity to support is crucial to maximise the impact of your donations.

Key factors to identify the most promising solutions

We rely on two factors to evaluate which solutions or programs are the most impactful.

Is the solution evidence-based?

While many solutions may seem promising, they don't always deliver fully on their intended results. We remain critical and open-minded to accurately assess the true effectiveness of each solution, which might sometimes mean making hard decisions to recommend the most promising solutions rather than settling for those that are merely "good".

Is the solution cost-effective?

Our goal is to maximise the impact of our resources and help as many people as possible through our giving. We look for solutions that can save or improve the greatest number of lives per rupee given. As some solutions can achieve almost 10 to 100 times more impact per rupee, it becomes crucial to identify and support those that have the greatest potential.

Expert evaluators help us identify solutions

Comparing solutions, even within the same cause area, is a complex task. It requires hundreds of hours of research, specialised expertise, and significant resources to systematically evaluate and identify the most effective options.

To ensure we're recommending the best solutions, we work with expert evaluators like GiveWell, Animal Charity Evaluators, Coefficient Giving, EA Funds, The Life You Can Save, CEARCH, and Founders Pledge, who specialise in identifying high-impact interventions.

Limitations of our approach

We are committed to continually refining our recommendations in the light of new insights and emerging research. The majority of social programs and services have yet to undergo rigorous evaluation. This field is still relatively new, and while significant progress has been made in the past decade, many questions remain unanswered.

Generating evidence is an ongoing process, and determining the best course of action requires continuous iteration and evaluation.