Few problems in India today are as large, as solvable, and as neglected as childhood lead poisoning. The numbers are staggering: close to half of Indian children—approximately 275 million—have elevated blood lead levels (BLLs). Yet, public awareness and philanthropic funding remain minimal.

Impact investing is gaining popularity as a way to align capital with purpose. But is it really the most effective way to do good? This article explores what impact investing is, how it works, and how it compares to high-impact donations.

At Impactful Giving, we have learned that good intentions alone aren't enough because true philanthropy is a healthy mix of compassion and strategy. As the philanthropy landscape evolves, more donors are realizing that effective giving isn't just about feeling good; it's also about actually doing good. Evidence-based philanthropy ensures that every rupee you donate has a real and lasting positive impact.